jeudi 28 mars 2013

Google Penguin Update - How It Can Affect Small Business SEO

By Blaine Dur

Small businesses who always relied on Google ranking results for their internet presence have suffered a major impact with the recent update of Google Penguin. Google brought in many changes on the Penguin update with the objective of punishing web pages that employed black hat SEO techniques and keyword stuffing for a better page ranking.

The websites which used search engine optimization techniques like paid links and article spinning and distribution to improve their web page status for the past ten years were targeted from the Penguin update. As a result, the websites that employed all these techniques suffered very much as they experienced a fall in page rankings as a consequence of the Penguin update.

The small business establishments which used to employ these unconventional methods to reach a good search engine position experienced a plunge in sales. However as many of these small businesses don't have instant funds and support to execute these changes, they are unable to react to the modifications executed through the Penguin update.

Nevertheless, businesses can handle the issue if their search engine optimization is based on employing just quality content. Their SEO must not include keyword stuffing and also the SEO services they hire should strictly go along Google's quality guidelines.

Businesses shouldn't think that to have a better page ranking, they ought to get as many backlinks and content as possible. Their concentration should be on using a public relations strategy and unique content such as guest blogging and press releases. They may also use multichannel options such as referrals and CPM marketing and even social media campaigns to acquire a good page ranking.

Despite these Google Penguin update effects on small business establishments, the update was a grest success. This Penguin algorithm was written with the objective of minimizing web spam where internet sites got a higher search engine ranking than they actually deserved by misleading the search engines.

These websites which were affected were spamming for some time now. However the websites which have always employed ethical SEO strategies can now finally reach their deserved high search engine ranking thanks to the Penguin update.

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