lundi 11 mars 2013

Is SEO Still Effective?

By Meagan Smith

While search engine optimization is often confusing for rookies, it is essential that you understand the concept if you have a website, especially if you depend upon that site for income. Using the proper tools can help to improve your rankings considerably. But the SEO game has changed a lot so make sure you follow the tips in this article.

There are many old things that are still working in the SEO world and I suspect they will not change no matter what Google does. For example the use of sitemaps, sitemaps have multiple purposes like being useful for visitors to find older content on your site. It also allows search engines like the Google spiders to crawl and index your content much faster than without a sitemap.

If you upgrade your website often, you will get more attention from search engine spiders. Write quality content that people will want to share. Interesting content will also draw return traffic, especially from people who have recommended the content to their friends which can also help you create social signals.

If you are planning to outsource your SEO then consider researching what type of linkbuilding and SEO methods they'll be using on your site. If possible ask for link reports so you can see where the backlinks are coming from and whether or not the service is valuable. You can also look for reviews of past clients using this service to learn about results and testimonials from people who used the service.

When trying to achieve higher ranking in search engines, writing unique content should be high on your priorities list. Interesting, original content ranks higher on search engines because it attracts more traffic. Visitors will stay on your site if you offer them unique content and useful information. As mentioned previously, you must understand SEO if you depend on your website for earning an income. Keep a copy of this article, and refer to it while you are putting its secrets to use. A well thought out and user friendly website will attract more potential customers and earn more money.

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