mercredi 20 mars 2013

What Is SEO

By Roseanne Cay

It's irrefutable that the Internet is now fast becoming the most powerful media platform. It presents fresh forms of social interaction, quicker means to acquire information, offers a more convenient entertainment channel, and presents everyone a worldwide reach. That's why a rising number of businesses choose to have an online presence. They can have expanded market with a website. But with numerous websites vying for attention online, it's hard for one to get noticed by its target clients. To make potential clients see your website, you would need a proficient SEO.

In a nutshell, Search Engine Optimization is a practice that offers websites more visibility on the internet without the need for a pay per click or PPC. When a relevant keyword is entered on search engines like Google and Yahoo, the website will turn up in the search result. This is important because ranking competitions on the Web is stiff. Hundreds of thousands of sites compete for a space on the 1st pages of the search result. If your website doesn't turn up on the first few pages of a search result, odds are people wouldn't even know that it exists.

Many web surfers rely heavily on search engines. They are usually those who are specifically looking for something but don't have any particular web page in mind. When they enter a key phrase in a search engine, it means that they are searching for a source that can give them info about their key phrase. Search results can reach from one to thousands of pages, and web surfers only look at the first to maybe up to the fifth page. If your site is not on the initial few pages, then it would just be ignored. Enter SEO. If you search engine optimised your website, it can land on the first page results, which means more people would likely click on and visit your web page.

Effective SEO is not just about key phrases, though. Your web page also needs to be popular with many people constantly visiting it in order for it to get on top of result pages. Yet, before it can get high traffic, it should place high in search engines first. This is a problem that a good SEO company can solve.

Be warned that there's such a thing as bad optimisation practice, which could aggravate your website's standing instead of boosting it. And sadly, there are SEO Singapore firms that practice it, making their clients' search engine standing suffer. So if you need good SEO application to boost your website's ranking, pick a reputable SEO consulting firm that has delivered many successful results for their clients.

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