mercredi 13 mars 2013

Manhandle Online Review Sites to Bury Bad Reviews

By Nancy Pearl Kennedy

What happens when you or your company gets a negative review online? Can you even fix a bad business review? The answer is yes. There is a solution to your worries. In fact, there is a step-by-step plan that will remove negative online business reviews from your potential customers searches. If you can't get the negative review removed, you can sure get it pushed out of the search engines' first page of results.

Negative company reviews can be found on review sites, scam blogs, Google places, Glassdoor, Ripoff Report, etc. Some of these negative review sites can be pretty nasty. If you have a negative review about your company or your product on the first page of the search results, you should be worried. You should be so worried that you actually do something about it. If the negative review is on the second page of Google, just keep an eye on it and make sure that it doesn't make its way to page one.

Although most people don't go to the second page of results of search engines, a negative review can cause some trouble if it is on the first page. A scam claim can kill your business pretty fast, but not if no one can see it. If the negative review is on the first page, you must keep it 'below the fold.' In other words, if it is the sixth result or lower - most people will not click on it. 75% of all 'googlers' only click on the top two or three results for any given search. However, if the title of the review is unusually obnoxious, it may be higher i.e. Company XYZ Sucks and Scams People. If this is the case, do some damage control.

What do you do if it is on page one? Is it possible to fix a bad business review online? The answer is yes.

First, contact the site owner or webmaster. If the information provided on the negative review is false or discloses proprietary information, a simple email that is written professionally and courteously may just be enough to remove the negative business review.

If the site owner doesn't respond to the email, send several more emails. If those don't work, you should respond to the poster's complaint. Apologize for any miscommunications or errors on your part and make sure that you state what procedures have been implemented to keep situations like his/hers from happening ever again. In reality, you are letting your potential customers know that the complaint should be dismissed.

After you have responded to the negative online review, either hire an SEO company to help get some positive links above the negative review site or blog to push it down in the search results. If you don't have the money to do this, you can master this technique yourself. Even after the penguin and panda updates with Google, there are still viable solutions to getting other sites above these negative review sites like Ripoff Report, Glassdoor, Pissed Consumer, or Complaints Board.

Fixing negative online reviews takes time, effort, and in some cases - money. Be diligent and resourceful and you will see results.

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