mardi 5 mars 2013

The Basics of Off Page SEO

By Arlen Bordwine

Off page optimization is very valuable, as every internet marketer and webmaster knows. Having the right kind of content on your website is important but without proper off page SEO, it'll be impossible to get your site ranked by the search engines. Here are some of the important SEO factors that you need to consider.

One of the first things you have to realize is that off page SEO is a long term process, and at firs it's hard to maintain a consistent position, as your ranking will move around a lot. Even if your ranking is unstable, continue with all of your SEO tasks, and don't conclude that what you're doing isn't working. What makes this frustrating is that you'll often see a high ranking very soon, but then your site will suddenly drop. You may get excited to see your site has reached page one of the listings, but then the following week you can't find it at all.

Finally, when you link to pages, you always have to consider their topic. It's always best to link to sites that are in niches similar to your own. The search engines prefer that sites link to other sites that are relevant.

In order to be successful with on-page SEO, you have to abide by the rules Google lays out and make sure you're living up to their expectations in the best possible manner. While you should focus on Google, don't forget other search engines like Bing and Yahoo! are important. This is why you shouldn't pay for traffic or links. Doing this not only brings you low quality traffic but also raises a red flag with Google, who doesn't like websites that get into link buying.

Plus, it's a good idea to hunt for links from authority websites as they share such a wonderful rapport with the search engines. Make sure that the authority site you get your backlink from is relevant to your niche, and ranks well in the search engines. If you have a backlink from (which is an authority) site for instance, it will be much more excellent than acquiring a backlink from various smaller sites. It's important to make sure all the sites you link to are legitimate and not at all spammy. Because search engines are very particular about spammy websites, getting a backlink from one will make your site look bad. It's important to have good neighbors, especially when it comes to SEO. So every website that you link to needs to be relevant to your site and also needs to reputable and genuine. As you can see, search engine optimization has many factors that need to be focused on. To get the best results with your off page SEO, start applying what you've learned here.

About the Author:

Aucun commentaire:

Enregistrer un commentaire