Developing backlinks by hand is still the greatest point for SEO results. Suss out where your prospective market is lurking and lure them back to your site with top quality content and also an open loop that leaves them wishing for more infromation (see our user's area concerning pain-baiting).
Backlinking tools abound and most nearly everyone is trying to find a decent one.
And in these days of pandas and penguins the $6 Million question is how do you survive the potential zebras and skunks in the future?
How does one create inbound links without creating a potential disaster?
The answer is to make use of a resource that has an extremely normal link building pattern; in other words, it should not leave a footprint.
When it comes to link building tools, my advice is to not settle for "second best".
What We Look for in a Back linking Tool:
The marketing copy and sales page must not be too sleazy. If it's sleazy on the outside, chances are VERY high it will be sleazy on the inside. Links are not something you can have easily removed. If you get penalized by Google the only way to dig yourself out is with quality links or by jettisoning the pages that have been flagged.
The Quality of the back link is of extreme importance:
Location, location, location! Don't tolerate crappy 3rd party sites that look like spam. Look for good, clean sites that people may actually spend time on. Some lesser quality is to be expected with most packages. However I'd rather pay more per link and have a quality website backlink. Sleazy sites usually sell spammy links.
The Primary Things To Watch For:
1. I am not so excited about a network of weblogs. Google has actually struck those recently. I have no clue the nature of their links. Is it themed? Is there pagerank from the page they give you? Is the material original? Those would certainly be the 3 points in which I would focus. I would certainly prefer a system or network that is connecting to my website with high quality links. If I just can't see the platform's linking approach, I have no idea if it will hurt my rankings or not.
2. I prefer links from SEO platforms that drive traffic. They need to drive PR or bleed Page Rank to your website. Sites will often no-follow their links. This is just fine because it looks more natural to Google. Here is my favorite types of SEO platforms:
- squidoo, storify, scoopit
- article directories and wiki submissions
- edu links - A handful of these is enough unless you have a very educationally rich topic or a topic that would appeal strongly to students (like concert ticket sales)
- web directories, business directories -
- articles on Web 2.0 blogs like Digg and Stumbled Upon are excellent when highly trafficked.
- public blogs like blogger, wordpress
- micro blogs like twitter
- social bookmarks and status updates are marginal. So are forums and blog comments. These services are better than nothing, but you have to have a ton of these links to make any impact on your website. The Page Rank kick does not seem to last for more than 90 days. Nobody is really sure how useful the various platforms are to your bottom line.
- RSS aggregator, content aggregator sites. These are useful and should be an automated part of your empire.
- whois, about us, website statistic sites - these links are like fodder; they won't last long and are largely meaningless; however it will register an awareness with Google.
3. Being able to schedule the links or throttle the speed is important. Don't go from 0 to 3000 inbound links overnight. This looks very unnatural!New sites need to build their page rank more slowly. This is true especially if they never had an inbound link campaign.
4. I want a urls list report - for two reasons:
- I want to check the link quality. How does the content appear? Are there errors in grammar? Do they stay true to the theme of the website?
- I want to pipe the urls into the second-level One-Feed.
How I Proceed with Testing a New Back Link Service:
Testing backlinks can be really difficult. It is best to start with a clean domain when testing the power of an inbound link campaign. Most people will not take the time to do.
It is best to have a minimum of 6 domains all with a similar Page Rank. They should have been active roughly the same length of time with the same amount of traffic. They should be in a similar niche. Again, the same level of traffic and similar rankings and conversions are important for accurate back link testing. If you are able to keep everything else the same on all 6 sites you will have created a "baseline". Then on 3 of the 6 sites you should test the new backlinking tool.
We suggest you give the test 90 days in order to watch the traffic, conversions, rankings. You should also watch the pagerank. 90 days should be long enough for Google to test an SEO update as well as a couple of the regular monthly evaluations.
You will need to be consistent in your testing for about 6 months. This takes discipline. Most people don't have it.
Also keep an eye on Google webmaster tools for any signs of unnatural links.
If you get a message in Google webmaster tools it might be that you simply crossed a threshold somewhere and triggered a response. It could possibly be a combined effect from all of the different inbound linking tools you are using.
Try to look at Google analytics and webmaster tools for your entire empire once a week. You should make notes of interest.
Reasonable limits will depend on the size of the site. Also the age of the site and the traffic to a site makes a difference. If a site is brand new when you start your 6 month test, then throwing tons of links at it at all will raise a flag.
If you want to take a look at the back linking tools that we love and hate? You'll have to look in my member's area. "Back in the Box" area designed to protect our "SEO Software Tool Rants and Raves". After all, you can't take me anywhere.
Backlinking tools abound and most nearly everyone is trying to find a decent one.
And in these days of pandas and penguins the $6 Million question is how do you survive the potential zebras and skunks in the future?
How does one create inbound links without creating a potential disaster?
The answer is to make use of a resource that has an extremely normal link building pattern; in other words, it should not leave a footprint.
When it comes to link building tools, my advice is to not settle for "second best".
What We Look for in a Back linking Tool:
The marketing copy and sales page must not be too sleazy. If it's sleazy on the outside, chances are VERY high it will be sleazy on the inside. Links are not something you can have easily removed. If you get penalized by Google the only way to dig yourself out is with quality links or by jettisoning the pages that have been flagged.
The Quality of the back link is of extreme importance:
Location, location, location! Don't tolerate crappy 3rd party sites that look like spam. Look for good, clean sites that people may actually spend time on. Some lesser quality is to be expected with most packages. However I'd rather pay more per link and have a quality website backlink. Sleazy sites usually sell spammy links.
The Primary Things To Watch For:
1. I am not so excited about a network of weblogs. Google has actually struck those recently. I have no clue the nature of their links. Is it themed? Is there pagerank from the page they give you? Is the material original? Those would certainly be the 3 points in which I would focus. I would certainly prefer a system or network that is connecting to my website with high quality links. If I just can't see the platform's linking approach, I have no idea if it will hurt my rankings or not.
2. I prefer links from SEO platforms that drive traffic. They need to drive PR or bleed Page Rank to your website. Sites will often no-follow their links. This is just fine because it looks more natural to Google. Here is my favorite types of SEO platforms:
- squidoo, storify, scoopit
- article directories and wiki submissions
- edu links - A handful of these is enough unless you have a very educationally rich topic or a topic that would appeal strongly to students (like concert ticket sales)
- web directories, business directories -
- articles on Web 2.0 blogs like Digg and Stumbled Upon are excellent when highly trafficked.
- public blogs like blogger, wordpress
- micro blogs like twitter
- social bookmarks and status updates are marginal. So are forums and blog comments. These services are better than nothing, but you have to have a ton of these links to make any impact on your website. The Page Rank kick does not seem to last for more than 90 days. Nobody is really sure how useful the various platforms are to your bottom line.
- RSS aggregator, content aggregator sites. These are useful and should be an automated part of your empire.
- whois, about us, website statistic sites - these links are like fodder; they won't last long and are largely meaningless; however it will register an awareness with Google.
3. Being able to schedule the links or throttle the speed is important. Don't go from 0 to 3000 inbound links overnight. This looks very unnatural!New sites need to build their page rank more slowly. This is true especially if they never had an inbound link campaign.
4. I want a urls list report - for two reasons:
- I want to check the link quality. How does the content appear? Are there errors in grammar? Do they stay true to the theme of the website?
- I want to pipe the urls into the second-level One-Feed.
How I Proceed with Testing a New Back Link Service:
Testing backlinks can be really difficult. It is best to start with a clean domain when testing the power of an inbound link campaign. Most people will not take the time to do.
It is best to have a minimum of 6 domains all with a similar Page Rank. They should have been active roughly the same length of time with the same amount of traffic. They should be in a similar niche. Again, the same level of traffic and similar rankings and conversions are important for accurate back link testing. If you are able to keep everything else the same on all 6 sites you will have created a "baseline". Then on 3 of the 6 sites you should test the new backlinking tool.
We suggest you give the test 90 days in order to watch the traffic, conversions, rankings. You should also watch the pagerank. 90 days should be long enough for Google to test an SEO update as well as a couple of the regular monthly evaluations.
You will need to be consistent in your testing for about 6 months. This takes discipline. Most people don't have it.
Also keep an eye on Google webmaster tools for any signs of unnatural links.
If you get a message in Google webmaster tools it might be that you simply crossed a threshold somewhere and triggered a response. It could possibly be a combined effect from all of the different inbound linking tools you are using.
Try to look at Google analytics and webmaster tools for your entire empire once a week. You should make notes of interest.
Reasonable limits will depend on the size of the site. Also the age of the site and the traffic to a site makes a difference. If a site is brand new when you start your 6 month test, then throwing tons of links at it at all will raise a flag.
If you want to take a look at the back linking tools that we love and hate? You'll have to look in my member's area. "Back in the Box" area designed to protect our "SEO Software Tool Rants and Raves". After all, you can't take me anywhere.
About the Author:
There are just too many SEO backlinking tools to keep a sane mind. Find out what an enterprise software engineer says about them: SEO Link Building Tools That Are Not Terrible
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