The launch of Penguin update from Google the past few months has instilled fear into the hearts of many optimisers. What are they afraid of? Well, Google's annoying habit of spewing out updates in a bat of an eyelash has made ranking-conscious web marketers scared of what's about to come, especially if the update is expected to lead to the demise of the precious rankings of websites that have been the focus of their marketing efforts.
Many Internet specialists are therefore pushing for marketing campaigns that are immune from Google's updates. To achieve immunity, optimisers and marketers are encouraged to focus on content creation. After all, the Penguin and Panda updates have lashed out at sites that are robbed of relevant, informative content. The belief, in line with what SEO Webspam team head Cutts has admitted in the past, revolves around the idea that good content can trump SEO.
Does this mean then that SEO can already be thrown away as an ineffective marketing junk? Surely, no. The effectiveness of SEO remains the same, but is ultimately dependent on the marketer's strict implementation. In contrast to popular belief, SEO isn't dead. It remains a powerful marketing strategy.
SEO's diminishing value is a consequence of the unscrupulous practice of black hat optimisers. Advocating only the practices that aren't recognised and appreciated by search engines like Google, these scammers and spammers often result to shady practices to make their websites climb atop SERPs.
What should be done to nurture enhanced ranking and traffic stats? Well, SEOs should learn how to strike a balance between SEO and content. Without good content, any SEO technique becomes an unnecessary offering to online users. Without SEO, on the other hand, good content doesn't receive the exposure that it needs to be appreciated.
Many Internet specialists are therefore pushing for marketing campaigns that are immune from Google's updates. To achieve immunity, optimisers and marketers are encouraged to focus on content creation. After all, the Penguin and Panda updates have lashed out at sites that are robbed of relevant, informative content. The belief, in line with what SEO Webspam team head Cutts has admitted in the past, revolves around the idea that good content can trump SEO.
Does this mean then that SEO can already be thrown away as an ineffective marketing junk? Surely, no. The effectiveness of SEO remains the same, but is ultimately dependent on the marketer's strict implementation. In contrast to popular belief, SEO isn't dead. It remains a powerful marketing strategy.
SEO's diminishing value is a consequence of the unscrupulous practice of black hat optimisers. Advocating only the practices that aren't recognised and appreciated by search engines like Google, these scammers and spammers often result to shady practices to make their websites climb atop SERPs.
What should be done to nurture enhanced ranking and traffic stats? Well, SEOs should learn how to strike a balance between SEO and content. Without good content, any SEO technique becomes an unnecessary offering to online users. Without SEO, on the other hand, good content doesn't receive the exposure that it needs to be appreciated.
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