The rise of Panda and Penguin has drastically changed the SEO environment. These updates, without a doubt, continue to shove the growing population of marketers into a more complicated rankings game. The current SEO context is no longer as simple as before. One proof to this is the sudden shift to complex keyword research techniques. Previous methods of developing so-so keywords and using exact-match anchor link texts to web pages no longer stimulate stellar results.
Today, the use of identical keywords is already prohibited. Before, the use of identical keywords was part of the norm. Today, it is not advisable. The improvements and changes brought by Google Penguin clearly bar the use of low quality anchor texts and keyword phrases in site optimisation. Avoid these elements if you wish to retain your website rankings.
Pumping up your rankings necessitates you to focus on your keyword research. You may not notice it, but positive rankings actualise when you target niche keywords. Here are some tips to get you going:
Perform an in depth keyword research. If you belong to a particular niche, you need to identify industry-specific keywords. Google's Keyword Tool is a great help. If possible, ignore loosely related words and target only relevant keywords. Limit your list to 30 keyword choices.
Determine your web site rankings. Check the performance of every web page. Detect how every web page performs and zoom in on high ranking pages. Study the elements found in high ranking pages and make sure you integrate these factors into low ranking pages. High ranking pages will give you an insight as to what keywords can do to amplify your SEM campaign.
Create a pairing for keywords and web pages. Match keyword clusters to every web page. Keyword groups must bear distinct and relevant words that can sufficiently embody the industry you are in. Choose a primary keyword that leads all other keywords in search volume.
Today, the use of identical keywords is already prohibited. Before, the use of identical keywords was part of the norm. Today, it is not advisable. The improvements and changes brought by Google Penguin clearly bar the use of low quality anchor texts and keyword phrases in site optimisation. Avoid these elements if you wish to retain your website rankings.
Pumping up your rankings necessitates you to focus on your keyword research. You may not notice it, but positive rankings actualise when you target niche keywords. Here are some tips to get you going:
Perform an in depth keyword research. If you belong to a particular niche, you need to identify industry-specific keywords. Google's Keyword Tool is a great help. If possible, ignore loosely related words and target only relevant keywords. Limit your list to 30 keyword choices.
Determine your web site rankings. Check the performance of every web page. Detect how every web page performs and zoom in on high ranking pages. Study the elements found in high ranking pages and make sure you integrate these factors into low ranking pages. High ranking pages will give you an insight as to what keywords can do to amplify your SEM campaign.
Create a pairing for keywords and web pages. Match keyword clusters to every web page. Keyword groups must bear distinct and relevant words that can sufficiently embody the industry you are in. Choose a primary keyword that leads all other keywords in search volume.
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