samedi 3 novembre 2012

Metrics for Determining User Happiness

By Shane Walker


If you would like be a sophisticated internet marketer, you should learn how to make use of the metrics of your on-page SEO. This is a option to determine how prospects reflect on your site and the goods and services that you deliver. It determines the impression of the website towards your potential customers.

One method to assess conversion rates is by making use of Google analytics. It is a free tool wherein you can view on-page search engine optimisation information like the targeted traffic of each keyword, the degree of competitiveness, bounce rates, and conversions. Basically, conversion rates studies how satisfied your clients are with the web pages of your website.

If you wish more in-depth assessment, you can apply for paid software from SEO services. It can supply you data such as bounce rates, page views per session, and time spent on site. Bounce rate is the percentage of how many people rapidly ran out to your internet site. It implies that the consumer is not happy with the results from your site.

Every single visit is regarded as a session. In online marketing terms, a session is defined as 30 minutes of no activity of the same visitor. The time allocated to the site is also a significant factor because it shows the level of attention of a viewer towards your website.

Having a high number of visits does not mean that your website is of high quality. It still all boils down to quality. Considering that you have so many page views but your bounce rate is very high, your site will have a low quality score and will never receive traffic conversions. Keep in mind that targeted traffic is useless without making it into sales.

Every time a user spends quality time in your site, it is an indication that the client will likely develop into a customer. Overall, conversion rate and time on site has a direct association. On the other hand, conversion rate and bounce rate has an inverse connection. So if you want to improve conversion rates, you have to make your content attractive to motivate users to stay longer in your site and stop the occurrence of bounce rates. Moreover, Google spots it up and will give your on-page search engine optimisation advertising campaign a very excellent ranking.




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