dimanche 25 novembre 2012

How To Choose The Perfect Domain For SEO

By Azariah Daniels


Search Engine Optimization is often associated with the creation of articles that contain strategically placed keywords which helps improve the search engine ranking of a website. Eventually, those who use this method hope to make profit out of their website. However, a new and easier trend is emerging with the use of a purchased domain for SEO.

This approach is referred to as domaining and the key here is to buy a domain that people will search for. Properly selected web addresses are enough to divert traffic every time an Internet user searches for the keyword and places a ". Com" after it. Even if optimized are articles are not written, the advertising links at the main page can turn into profit.

More SEO professionals are making use of this tactic because there are no search engines that serve as buffer between the website and its potential online visits. However, the key to successful domaining is to choose a name that people often search for. If the project becomes highly successful, bigger companies might purchase the address for a hefty sum.

Since online searches give importance to domains that contain certain keywords, purchasing the right address can make or break the domaining process. The link must be marketable and easy to remember while its linking potential is one that can become viral quickly. For this to happen, common mistakes such as placing hyphens in between words should be avoided.

This makes the margin of error so slim that placing hyphens in the web address will spell doom. It may just be a simple dash but it can water down the website's credibility. Normally, it is not used for search engine optimization projects. Also, people would tend to forget the domain because they are used to multiple words that are fused as one.

Since the goal is to create a new brand, the best approach is to combine a generic word with a specific term. The generic word must be put first for the sake of easier recall. The generic word upholds the principles of SEO that are fused into the new domain. Combining these words will prompt search engines to give the site a favorable ranking.

It is better to have an address with a . com extension. Search engines put results for that extension first before . org or . net. However, the competition is weaker in the other two extensions and professionals take advantage of it by purchasing an . org or a . Net URL and infuse a common keyword to make it rank.

Before availing the web space, it pays to assess if it violates any search engine rules. When the robots.txt file of the site stops search engine algorithms from working, it may not show up in the page results. But without any potential violations, patience is due for the domain for SEO will start to appear in the results as early as seven days and as late as 30 days.




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