mercredi 14 novembre 2012

SEO Fundamentals: The Importance Of Checking Google Webmaster Tools

By Kate Freeman


It is factual that SEO or search engine optimization just isn't a precise Science. Based on how you look at it, SEO can be a game you play with Google and try to win, or a mind boggling and frustrating maze or puzzle you can't seem to determine. This may be because some people carry out SEO without anchoring their method to SEO on solid principles. Many people make the blunder of thinking that creating articles on their blog using the correct keywords and the right keyword density is adequate to make the blog emerge on the first page of Google.

If your site is struggling in the ranking even if you think you are doing SEO right, here are 3 items which are often unseen that may be stifling your SEO success.

Adequate Web Copy For The Home Page And Major Pages

A site that has insufficient content will be difficult to rank. Your web site has to have minimum 500 words to explain about your products or services. The web copy, or the text that appears on your web site, must be ingeniously written so that they keywords emerge naturally. You shouldn't do to excess the keywords or else Google will flag it as keyword bombing.

Duration Of Your Website's Domain Name Registration

Domain name registration isn't an SEO method but it does affect a web site's ranking. Google prefers sites which are signed up a long time. Five years or more is suggested instead of just 1 year. Before Google's eyes, this means the web site is there to stay and is not a fly-by-night organisation.

Obtain A Diagnostics Report From Google Webmaster Tools

Think of SEO as a competition to the top of Google and your website is a race car. Onsite optimisation is like setting up your site or blog to join the SEO race by putting a robust engine into the car body. This way, onsite optimisation is like cleaning up your website or blog so it does not have the items that Google does not like, and to substitute these items with those that Google wants. Offsite optimization which is writing keyword driven content, is like the gas for the car. Certainly your car requires to have an engine first before it can in fact start in the race. The fuel will then be used to see your car zoom past others in the Google race.

Because there are a lot of things involved in doing onsite optimisation, it usually happens that some things are mistakenly left unchecked. Google Webmaster Tools Diagnostics specifies these errors which can be duplicate content, crawl errors, or html errors. These items are like a crack on the gas tank of the race car. Without fixing this hole, then the fuel will only leak. In SEO terms, this indicates that without ensuring that the website is a set and SEO friendly platform, then the content written for SEO will just be a misuse of effort as there will be no considerable ranking result accomplished.




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