Inside the zoo, animals run safe and happy. Various animal species are nursed and handled so that spectators can fully appreciate the beauty of the animal residents.
In the SEO sector, the concept of a zoo is linked with the most influential brand in the search engine market, Google. Truth is, many SEOs are joking about the Internet giant's looming transformation into a zoo, because it has a passion for black and white creatures like Panda and Penguin.
Interestingly, Google's Penguin and Panda aren't typical creatures. These improvements from Google are not created to please SEO fanatics and Internet optimisers. These algorithmic improvements are specifically designed to end the supremacy of black hat SEO. The Penguin and Panda updates are perceived to target spammy web sites and unscrupulous web entities guilty of engaging in unethical SEO tactics.
Released in 2011, the Panda update's objective was to end the population of crappy web sites that supported the use of plagiarised unreadable content. It delivered a painful blow to these low quality web sites, painful and strong enough to send them crashing down Google SERPs. Focusing on 12 percent of listings at that time, Google Panda was perceived to be a successful attempt in eliminating sites that did not revere the importance of well-written content.
Released in 2012, the Penguin update, which influenced 3 percent of listings, continued Google's desire to put a halt to the mischievous optimisation techniques of crooked web entities and spammers. What did Penguin dislike the most? Certainly it despised the employment of black hat tactics such as link buying, link scheming, keyword dilution and cloaking. Penguin, in a nutshell, intended to reward high quality websites without too much emphasis on overly SEO.
Despite the feeling of upset of many internet specialists aimed at Google, the Internet giant currently prides itself in intensifying and diversifying its algorithm shifts to present a more responsible, valuable web marketplace for every end user.
In the SEO sector, the concept of a zoo is linked with the most influential brand in the search engine market, Google. Truth is, many SEOs are joking about the Internet giant's looming transformation into a zoo, because it has a passion for black and white creatures like Panda and Penguin.
Interestingly, Google's Penguin and Panda aren't typical creatures. These improvements from Google are not created to please SEO fanatics and Internet optimisers. These algorithmic improvements are specifically designed to end the supremacy of black hat SEO. The Penguin and Panda updates are perceived to target spammy web sites and unscrupulous web entities guilty of engaging in unethical SEO tactics.
Released in 2011, the Panda update's objective was to end the population of crappy web sites that supported the use of plagiarised unreadable content. It delivered a painful blow to these low quality web sites, painful and strong enough to send them crashing down Google SERPs. Focusing on 12 percent of listings at that time, Google Panda was perceived to be a successful attempt in eliminating sites that did not revere the importance of well-written content.
Released in 2012, the Penguin update, which influenced 3 percent of listings, continued Google's desire to put a halt to the mischievous optimisation techniques of crooked web entities and spammers. What did Penguin dislike the most? Certainly it despised the employment of black hat tactics such as link buying, link scheming, keyword dilution and cloaking. Penguin, in a nutshell, intended to reward high quality websites without too much emphasis on overly SEO.
Despite the feeling of upset of many internet specialists aimed at Google, the Internet giant currently prides itself in intensifying and diversifying its algorithm shifts to present a more responsible, valuable web marketplace for every end user.
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