All online businesses seek affordable search engine optimization. Lets check out the concealed message behind the term affordable. It is mankind's nature to want a good deal, but as my mother always said, all that glitters isn't gold. She also said that you get what you pay for. It appears that as usual my ma was customarily right.
The SEO Trick
Like in each business you have truthful people and deceptive people. Typically there are truly good Web marketing firms out there. However it's the few that screw it up for the majority. I believed that it was my responsibility to help you avoid being caught in the spider's web of those scrupulous marketing firms that are only out for a quick buck.
A warning flag should instantly fly up when you see an amount that is to good to be true. If for some unknown reason you miss the warning flag, the very first thing you will want to request is a sample of keyword phrases that the marketing company feels best represents your business. If they fail to comply with your request move on to the next company - there are plenty of them out there.
If they give you a sample of keyword phrases you will want to look for something that stands out. For example if you are in the women shoe business and your business is in Virginia Beach, Virginia you do not want to see keyword phrases like the following:
the worlds best women shoes in Virginia Beach Virginia discount on women shoes in Virginia Beach Virginia store wide sale on ladies shoes at the Virginia Beach location.
Although long tail keyword phrases are a great thing, if correctly analyzed. However the keywords listed above are pointless. It does not matter if you're ranked number one for a key phrase that nobody is searching for.
The SEO Trick
Like in each business you have truthful people and deceptive people. Typically there are truly good Web marketing firms out there. However it's the few that screw it up for the majority. I believed that it was my responsibility to help you avoid being caught in the spider's web of those scrupulous marketing firms that are only out for a quick buck.
A warning flag should instantly fly up when you see an amount that is to good to be true. If for some unknown reason you miss the warning flag, the very first thing you will want to request is a sample of keyword phrases that the marketing company feels best represents your business. If they fail to comply with your request move on to the next company - there are plenty of them out there.
If they give you a sample of keyword phrases you will want to look for something that stands out. For example if you are in the women shoe business and your business is in Virginia Beach, Virginia you do not want to see keyword phrases like the following:
the worlds best women shoes in Virginia Beach Virginia discount on women shoes in Virginia Beach Virginia store wide sale on ladies shoes at the Virginia Beach location.
Although long tail keyword phrases are a great thing, if correctly analyzed. However the keywords listed above are pointless. It does not matter if you're ranked number one for a key phrase that nobody is searching for.
About the Author:
Here are two other recommended resources for your reading pleasure, "Keyword Research for Newbies", and "Virginia SEO Service Company."
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