Link Building is the corner stone of any internet-based marketing campaign. There's no way for you to launch a successful website and not have some kind of linking campaign. That's like buying a car with plans to drive across the country and the automobile has no wheels and no motor. You could have the most informative website in the world but if nobody knows about it - it is pointless. It is my goal to breakdown backlinking in plain to understand English in this article. Make sure to read this entire article and immediately apply what you have learned.
What Are Backlinks
A backlink is similar to a vote for your site. The more votes you've got the more favored your website becomes. In return the search websites will reward you by increasing your search engine listings. But wait? There's a twist! All backlinks are not born equal. It did not take search engines long to realise that 1 or 2 underhand marketers were trying to manipulate the system by spamming sites to gain great backlinks.
Rules needed to be established. Google developed a page ranking system known as PR. This can range all the way from 0 to 10. The higher your PR rating the more link juice links on that specific page has. When you place a link on a high PR page to your page that link juice is past on to your site and gives that particular page more authority in the eyes of the search engines. Wait? There's more! Sites like .gov, .org, and .edu are given more credibility than other types of domain extensions.
How To Get Backlinks
Getting back-links is not a hard job, it is however a highly long task. As a marketing strategist I strongly recommend that business owners outsource this task to those that are qualified to do it right. As a businessman your job is to work on your business not in your business - right?
It is commonly commended that you start your backlink building attempts by posting to the various social networks. Next I recommend that you mix in some blog comments, for variety. You can do a search for forums in your niche market and begin posting a few replies without sounding spammy or making your motives plain.
Link Building Services
Finding a link building service isn't the problem - however finding one that knows what they are doing is a complete different story. I see sites charging over a dollar per link, and that is one of the lower offers that I have found. There are other firms who charge a ridiculous amount for the same service. I'm talking about several hundred dollars for regular back-link. I could even see paying serious money for a .gov, .org, or .edu backlinks. At least with that strategy you could not go wrong.
Well, thus far I have told you how to build up your own backlinks, and I have given some strong suggestions on why you should out source your backlink building efforts to the pros.
What Are Backlinks
A backlink is similar to a vote for your site. The more votes you've got the more favored your website becomes. In return the search websites will reward you by increasing your search engine listings. But wait? There's a twist! All backlinks are not born equal. It did not take search engines long to realise that 1 or 2 underhand marketers were trying to manipulate the system by spamming sites to gain great backlinks.
Rules needed to be established. Google developed a page ranking system known as PR. This can range all the way from 0 to 10. The higher your PR rating the more link juice links on that specific page has. When you place a link on a high PR page to your page that link juice is past on to your site and gives that particular page more authority in the eyes of the search engines. Wait? There's more! Sites like .gov, .org, and .edu are given more credibility than other types of domain extensions.
How To Get Backlinks
Getting back-links is not a hard job, it is however a highly long task. As a marketing strategist I strongly recommend that business owners outsource this task to those that are qualified to do it right. As a businessman your job is to work on your business not in your business - right?
It is commonly commended that you start your backlink building attempts by posting to the various social networks. Next I recommend that you mix in some blog comments, for variety. You can do a search for forums in your niche market and begin posting a few replies without sounding spammy or making your motives plain.
Link Building Services
Finding a link building service isn't the problem - however finding one that knows what they are doing is a complete different story. I see sites charging over a dollar per link, and that is one of the lower offers that I have found. There are other firms who charge a ridiculous amount for the same service. I'm talking about several hundred dollars for regular back-link. I could even see paying serious money for a .gov, .org, or .edu backlinks. At least with that strategy you could not go wrong.
Well, thus far I have told you how to build up your own backlinks, and I have given some strong suggestions on why you should out source your backlink building efforts to the pros.
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