samedi 29 décembre 2012

How Can You Use SEO To Make Your Site Successful

By Lou Thompson


You'll probably find that some SEO techniques come naturally, while others might be best left to the professionals. Getting your website off to a great start might be just what this article will help you do.

Do not copy content from another website; if a search engine detects duplicate content on our website, your website will be penalized with a lower rank. Rather than repeating content, come up with a new idea to discuss what will draw in new visitors.

Despite having interesting videos on your website, search engine spiders may have issues finding them. Better SEO can be achieved by making a sitemap that includes your videos. It will be easier for crawlers to properly index this way.

This tactic will boost your rankings by search engines. In many search engines, the meta description appears right under the hyperlink for the website, so make it inviting for searchers to click onto your site. If you use a template for your website, you should be able to change the meta description very easily.

Placing a site map on your webpage will not only boost the traffic your site gets on a daily basis, but also its overall ranking. A site map helps make your website easier to navigate. Having a site map available for visitors will increase traffic to the rest of your webpages. In addition, it makes your website easier to navigate which will increase overall traffic.

When performing search engine optimization, each page of your website must include meta description tags. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. Make sure the meta tags have valuable and concise content. This will help in getting visitors to your site, even over sites that might rank higher than you in the search engine results.

Put yourself in the search seat and ponder as to what keywords you would use to locate your website. Then ensure these keywords are prominent throughout your web pages. You can utilize these keywords anywhere from headers and titles to bodies and conclusions. Use keywords with caution, as incomprehensible and excessive keywords can get your site marked as spam.

If you want a high ranking, help the web crawlers succeed in their mission. Spiders are constantly navigating your site's content looking for relevant items like your keywords, but for them to do so, your site must be easily navigable. A site map is a great feature to help spiders determine which pages are the most important.

You should ensure that each META description tag is unique for each page. You never want to use the same META description tag for different pages, as it is a sure way to lower your ranking among most search engines.

Keep in mind that if you do anything to manipulate the rank of your site, search engines will manually suppress the visibility of your page on their results. Some engines, such as Google and Yahoo, will ban companies from appearing in the results because of fraudulent behavior. Use methods that won't be interpreted as unethical to fine tune your SEO efforts.

You have probably realized that you need to alter your website now. These guidelines can be applied to improve your site's ranking on the search results pages.




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