lundi 31 décembre 2012

Get Your Site To The Top

By Lawanna Kangas


Putting in effort and attention towards search engine optimization proves vital for anyone wanting to stand out from the massive online competition. People use search engines to obtain information, shop and find new companies. Follow this advice to get your site more traffic.

Establish a sight map with keywords. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers' needs so that they'll find you when they search for the tag. Keep the tag short. You should be able to describe your site in 30 words or less. Watch the page size and don't go over 100 KB. It's a bad idea to use one, isolated page to collect all of your links to other websites. Your links should blend into your content throughout the site. Search engines often ignore link pages and readers have no interest in them. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.

Every title on your site should contain a keyword. Always ensure that your title tag shows up on each page of your website and that they are linked together. If you have a company name, put it at the end of the title link in order to connect them all together. Remember that people are not likely to search for your specific company name unless your name is well known and famous. Search engine rankings are improved this way. Think of the meta description as a call to action, as it appears directly under the website hyperlink in quite a few search engines. Some content management systems will give you a chance to adjust the meta description when you're editing an individual page.

A site map is an important part of your website if you want search engines to be able to create an index of your site pages. A site map, or navigation bar, helps the search engines find all of the pages of your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization. If you use keywords in your articles you will increase the SEO of it. If you include keywords that are relevant to your article's subject matter, search engines will be more likely to find it. This will make it simple for people to find your content. You should try to include a keyword in your titles, summaries and have it sprinkled 4 to 5 in the body of your article. If you have images, you should always include a tag that describes your image. You replace images with these tags if the visitor wants to disable image displays. The important factor is that search engines read and index alt tags, so keywords included in these tags will improve page ranking.

If video or audio items are shown on your website, you should have transcripts of these included. Transcripts can be read by search engines whereas verbal or audio media cannot. If a search engine can read your content, it is more likely to include it in its listings. Make sure that your search engine defines parameters clearly, to make sure that it's properly optimized. If you are attempting to really optimize your search engine, utilize set instructions that yield useful links for the keywords in question. If you want your site to achieve high rankings, you must make your content more spider-friendly. There are always spiders going through your content, searching for various keywords, and they need to know how to get to all the pages on your site. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy. You might want to try starting a podcast. Podcasts can be both video and audio, and they are often streamed live with relevant information for their audience. People seem to like podcasts because they can record them and listen to or watch them at their convenience. The search engines then are able to grab your podcast descriptions.

Be sure to use very descriptive title tags so that search engines will comprehend your site content easily. Search engines only display 60 characters, so keep it short. They also tend to give less weight to terms after that point. Some owners of websites fail to proofread their content. Make sure both your visitors and search engines can easily understand your site. If your keywords are spelled incorrectly or your site is full of glaring grammar errors, search engines will be less likely to include you. Try joining Better Business Bureau, as well as the Chamber of Commerce, to improve your search rankings. By joining these listings, your articles will be brought up more often. People are more likely to trust your website if you are approved at the Better Business Bureau. You need to go through your site for errors, some forget to do this. Make sure both your visitors and search engines can easily understand your site. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site. As was stated, SEO is built upon formulas dealing with keyword and key phrase usage, targeted at ranking in search engine results. Utilizing those words within your website causes the search engine to send those doing searches, to websites that include those keywords as part of the site. This information can help improve your use of keywords.




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