mardi 11 décembre 2012

Easy Ways To Improve Your Search Engine Optimization For Higher Rankings And More Website Traffic

By Jenny Peng


If you have the right background information, you can use this powerful set of tools to increase your site's traffic and improve your business. Read on for some ways to optimize your website.

Do things that can optimize your site and make it easy for the search engines to find it. Web spiders read the content of your website and determine your search ranking based on this; however, they need a way to easily distinguish what your content is. When producing a site map, keep your site's hierarchy in mind so that spiders can get a sense of the structure of your pages.

The title tag in your page's HTML code is an important place to put keywords to maximize your site's SEO. The title tags are the most important place to put keywords if you want to rise in the ranks. Focus on the most relevant keywords.

To get better rankings with the search engines, populate your "metatag" area with a variety of keywords. Even better, include misspellings of your keywords. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. To demonstrate this, let's say your site theme is about knives. You could include a variety of related keywords, including: "knives," "nives", and "knifes", along with any other reasonable options you may want to consider.

By doing so, you can help your site move higher in the search engine rankings. The meta description underneath your hyperlink is essentially your way to quickly tell your potential reader what they will find on your site. If you are using a popular CMS, you might be able to edit meta descriptions directly from the control panel.

Try optimizing one page with one specific keyword phrase. Forcing in multiple keywords on a single page can cause confusion. Instead, concentrate on writing truly good content focused around that one priority keyword phrase. While optimizing your website is important, it is not as important as building and maintaining visitor loyalty!

If you optimize your site, it should be based on keywords and niche. Keep adding relevant articles and other content that contains your main keywords and other long-tail keywords. To get your site a higher search engine ranking make sure the main key words are represented in all titles and links, especially with images and any other areas where you can include text.

Make sure the proxy server that hosts your site is not also used by less reputable sites. Sharing a proxy with a banned site or a site that has been deemed spammers could negatively affect your ratings, and thus not get you the traffic you desire.

Do some podcasts! Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show. Podcasts are skyrocketing in popularity and are remarkably easy to create. Search engines can pull up your podcasts based on descriptions of them.




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