vendredi 19 octobre 2012

SEO That Delivers Leads

By Frank Leggors

Effective Charleston SEO starts with real keyword research. You can't do anything until you know for sure what is being searched consistently on search engines such as Google, Yahoo, and Bing. After you have discovered which keyword phrases will be best suited to bring you quality leads, only then can you map out a strategy for organic seo in Charleston. You don't want to rank high on page 1 for just any old terms. These terms have to convert traffic into sales, whether you have an e-commerce site or not. Not only are hyper-specific terms easier to rank for but they are usually quality leads as well. Due to the fact that the searcher knows exactly what they are looking for with a specific search.

Now, figure out who you will go after? Can you offer your services beyond your immediate market (town)? If so, national seo might be good for your company. Do you have the kind of website that can truly rank on page 1 globaly? Do you have enough pages that can be filled with quality content? Do you have significant time to implement link building strategies? If you answered no to these, a local qualifier might be the way to go. Here's an example: Global - "lawyer" statewide - "south carolina lawyer" local - "charleston lawyer". The two questions are can I really offer my services globally and can I rank on the top of page 1? Because 91% of leads will go to the sites on page 1, why bother with seo if we can't get there?

Now we'll talk about writing some keyword rich content for the site. There is a density algorithm for keywords, so, too many and you can be penalized for keyword cramming and not enough and you might not reach your ranking potential. So how many is too many of the same phrase? You are probably safe staying around 5% keyword density. So if you have a hundred words on a certain page, you should have no more than 5 keyword phrases. Remember that your content has to read well to humans as well as Google spiders. So, make sure to read it a few times. One rule to remember is: if you wouldn't say it, don't write it.

You are now ready to start building links into your site! This is a very important part of organic SEO and ranking well. Often times, links, are the difference in ranking higher than your competitors. Google sees these links pointing to your website as a vote of confidence or a popularity vote for your website. If done correctly and links are from websites and directories that are in the same industries and categories as your company, you will gradually move up in the rankings. There are many different ways to build these links to your website. Article submission is a good start, write an informative story on your industry and submit it to several informational sites within your industry. Directories are another good place to start. There are many free directories that will let you fill out a listing with your details and a link to your website. Blogging can get you great links if you write good, unique content. There are also lots of easy free links to be had with companies like craigslist, yahoo, squidoo, and wikipedia.

Now, you are ready to evaluate a few SEO firms and find the one that is right for you. Intelligent keyword research - check! Geographical strategy - global or local, check! Well written, keyword rich content, check! Quality backlinks pooring in weekly, check! You have now put your website in a great position to be successful and climb the ranks. Once you hit page 1, your traffic will increase significantly and if people like what they see and hang around for a few minutes, your rankings will continue to improve. Remember to always check your Google analytics and monitor your traffic and adjust keywords as needed. Enjoy the new traffic and leads.

About the Author:

Aucun commentaire:

Enregistrer un commentaire