mardi 30 octobre 2012

Easy Steps To Improve Search Engine Optimization

By Isaura Downey


There are a variety of methods to improve your search engine optimization score to help your website receive better rankings. The higher up your site is in the listings, the more frequently your page will be chosen by visitors. By knowing how the ranking process works, the ways people conduct research and what terms are often looked for, the easier it will be for you to increase your website traffic.

Great content helps people find you on the internet. Accurate and quality data, including fresh and up-to-date information, increases your hits. Research which keywords may be used by people looking to find a website like yours and embed these smoothly and naturally embedded into the text.

Websites are written in a coded computer language which is hidden from the average viewer but visible to the automated searching spider of a program like Google. Each picture, image or table should have a meta-tag which acts as a descriptor of the content. Every page should be given a title that sums up the content as this is read and analyzed by the spider.

When your website is linked to by many other sites it raises your ranking. This is true as long as these links are from known and reputable websites as opposed to links that are purchased with the sole purpose of driving traffic to a site. The link itself should include keywords related to the page to enhance readability.

Your presence on social media platforms is important. If your website is frequently referenced within social media you will receive better rankings. This score will increase if reputable people, or those with influence, within the social media world are the ones who share links to your content.

You need to avoid certain negative techniques which may lead to sites being blocked. The most common is keyword stuffing, or putting the phrases you feel people will be searching for on your page numerous times without providing quality content. Repeatedly sharing links to your page on forums may be considered spam and, along with paying for links, is discouraged. When your website gets blocked it lowers your ranking.

Improving your search engine optimization can be quick but it is not a simple process. It is important because it increases the traffic to your site which can attract clients or income. Hiring a search engine optimizer is a great way to improve your rank because they are aware of the techniques and traps.




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