mercredi 17 octobre 2012

Exactly What Does SEO Do?

By John Wright

"What is SEO?" you might ask. Simply put, Search Engine Optimization (S.E.O), is a complicated, constantly changing process, built to get your web pages to land Top 10 in Google (the first page) whenever someone uses Google to go looking for what you do. And don't forget that is 90+% of Australian online searches.

The sole consistent thing about the way search websites judge whether your net pages land on their first page is that what works well today possibly will not work so well tomorrow.

That is the reason why you need experienced search marketing execs who keep their fingers on the heartbeat of the major search engines. If Google hiccups, we know about it. If Yahoo! Gets stubborn, we'll coax those rankings back to the first page.

Working with search websites is a long term, high maintenance relationship and we're devoted to handling that relationship so you do not have to, and at an investment you can feel good about.

A more efficient form of advertising

In answering the question,"What is Search Site Optimisation?" we answer S.E.O is only the latest method of promotion. The difference is that S.E.O is much less expensive, cheaper and much more efficient.

Why? Because in advertising, whether or not it's papers, TV, radio or phonebooks "you're paying to have your message brought to thousands, or hundreds of thousands, of shoppers.

The truth of the matter is you only need to get to the people who want your services at this time. Today. For instance, in my region, there are around 160 people who require carpet laying every day. But if you advertise in the paper you'll be paying them to take your message to over 500,000 people. It's a really wasteful way to publicize.

Even a moderate 10 cm x 3 column is going to cost you $800-$1200 every Sat.. That's anywhere between $3000 and $4800 every month of your life. But you can optimise your site for a bit less than $500 per month.

Here's why SEO is the best method of marketing

- Because 90+% of Australians use Google when they look for something online:
- It makes much more sense to get your site landing Top 10 in Google search results.
- It makes much more sense to target your advertising only at the people who need your services.

It makes much more sense to spend $400 and reach more folk than if you spend $2500.

About the Author:

Aucun commentaire:

Enregistrer un commentaire