jeudi 18 octobre 2012

How to Leverage Your Niche Market For More Profits

By Deborah Ariano

No matter what stage you are with your online marketing career, it's wise to learn as much as you can about SEO. Even old IM dogs can still learn new tricks, and there are plenty of them out there still undiscovered. If, however, you are just setting up your first site, you must learn all of the fundamentals of SEO from scratch. Your learning curve is a vertical line, but at least you are not weighed down with advanced astrophysics or something like that. Once you have at least a reasonably solid base of SEO knowledge, then carefully plan out your first site. Then you can use that knowledge with all of your future sites, and add to it as you can.

You can't really do market research for your niche without considering demographics that relate to your product or industry. Before you ever enter into any new niche or larger market, you really must do this type of research. This way you can be sure that your marketing campaigns are aimed at the right people. You will get a much better reception from your advertising when your audience has been identified in advance. This can be the difference between success and failure when it comes to investing in your marketing campaigns. When you've decided upon a market, then, you should immediately figure out who will want to buy this type of product or service.

There's something you can do that will greatly increase your chances of success in your niche market. Identify everyone who is likely to become your customer, and divide them into demographic categories -e.g. age, income, geography, gender, etc. You may have more or fewer such groups to consider, but this is worth thinking about and researching. You then don't have to create generic marketing campaigns, but you can advertise in ways that target specific groups of people. This approach is worth the extra work because it gives you the ability to build rapport with different audiences.

If you're using SEO to build your site, try to estimate what results your actions will have in the near and even distant future. Some keyword phrases are super competitive, meaning that the average small site has little or no chance for ever reaching the first few pages of the listings for them. It's not a good use of your time to focus on these. But the good news is there are millions of keywords and they are not all returned in keyword research software tools. Many people overlook this, assuming that they can rely on the Google Keyword Tool to tell them everything. You should at least go after keywords that you have a realistic possibility of ranking for.

There are many ways to make your niche marketing efforts more effective, and we've supplied you with some proven methods in this article. The most successful businesses are always evolving, not only in their product line but also in their approach to advertising and marketing. When marketing a business, it's always to your advantage to use a multi-layered approach so you reach as many people as possible.

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