vendredi 18 janvier 2013

Tips In Optimizing Mobile Sites And Pages

By Adrienne Fisher


With the world going mobile each day, it is important that SEO experts also pay attention to how search engines particularly Google index and rank mobile sites. Nowadays, people are using mobile phones on a daily basis and most of them are searching on Google's mobile search page.

Creating a mobile site and making it searchable, however, isn't an easy thing to do. Mobile sites use a different format and they're not particularly designed not to be search-friendly. Moreover, mobile sites need a different kind of expertise and management method as well. Plus, there's a need for web masters to consider Google's rules regarding indexing mobile sites and pages. Google is the biggest search engine company to date so it is something when a website get high rankings on its search results page.

But of course there are certain similar requirements that web masters will encounter when creating web pages for mobile phones and desktop computers. An example of this is the need to create a sitemap and then submit it to Google to make it aware of its existence. Just like the standard sitemap, a sitemap of a mobile site can be submitted using Google Webmaster Tools.

Googlebot-mobile, Google's crawler for mobile, should also be allowed to search both the on and off page content of a mobile site. The information that the crawler will gather is used in determining whether a website or web page will be included in Google's searchable result pages.

It is likewise important to note that Google may change its current User-agent which is Googlebot without prior notice. This is why it is recommended that administrators of mobile sites check if the User-agent header includes the string Googlebot-Mobile instead of checking whether the User-agent matches the current User-agent.

Ensuring that the format is compatible for mobile sites is another major consideration when creating a mobile site. Only mobile sites that are in compatible format will be included in Google's searchable index. Examples of compatible format for mobile sites include Compact HTML and XHTML Mobile.

Singapore web owners who are interested in having a mobile site can always ask the help of a skilled SEO consultant Singapore online companies trust. SEO consultants often have their own SEO firms that provide seo services singapore clients consider proven and tested.




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