jeudi 4 octobre 2012

Approaches on How to Normalize Your Anchor Text Variation

By Shane Walker


Following the most current Penguin update, a lot of sites across the web experienced a decrease on their search positions. Even the utilization of exact match domains is in great threat if not monitored thoroughly. Fundamentally, it can make or break the ranking of your internet site. It remarkably affects or dictates your performance in search engine optimisation. Too much use of exact match domains might appear unpleasant for Google. They consider it as keyword stuffing when a substantial proportion of your anchor texts belong to your exact match domains.

Technically, websites that over optimise exact match domains will be penalized. However, the punishment can be taken care of promptly if you harmonize the variation of your link density. There is no much to concern yourself with being punished by Penguin in comparison with other penalties because you already detected the problem.

SEO firms utilize exact match domains within their SEO packages with the intention of having legit keywords and a brand. Considering that the algorithm of Google is getting better, it is recommended to vary your anchor text every once in awhile. It is not right to say that exact match domains are out of the search engine optimisation scenario. You cannot erase the fact that they still give a major boost to your SEO venture. The key is to just be certain you have a varied range of anchor texts to prevent keyword spam.

If your Google search rankings are beginning to shake off, it is one indicator that you are not taking care of your anchor text diversity well. The level of damage to your website depends upon how spammy the tactics that you are applying.

There are instances wherein well-known internet sites missed years of work which cannot be mended by any reconsideration because of major algorithm updates. To stay clear of this kind of incident, it is advisable to consistently look at your anchor text distribution of inbound and internal links.

Generally, SEO experts recommend keeping each anchor text down below 20 percent. Make different variations by using naked links which includes your brand or a specified call to action. Get rid of all doubtful methods and stay natural with your linking structure and content quality. In the end, Penguin encourages all internet marketers to focus on good quality written content with great link diversity.




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