vendredi 8 février 2013

SEO Is It Black Magic?

By Andrea Hill


There are no magic formulas when it comes to building a website and getting it noticed on the search engines such as Google. Many Internet marketers have heard about purchasing links and optimizing our sites with lots of incredible SEO techniques and we have attended to tweaking everything just so with much activity within every page. Nevertheless, the results have been meager if any at all. No wonder many of us wonder if we have done something horribly wrong.

Facts truly always prove that you really can have too much of a good thing. Google penalizes websites all the time for creating the wrong links, in addition to having too much SEO. Fooling the spiders into seeing a site as an authority through filling it with irrelevant content is just not something that will happen. What is needed is planned strategies and appropriate keyword placement with an eye toward natural link building through quality content. That alone will give websites the edge they need.

[[It is true that it is possible for website owners to create their own SEO, having SEO services on board to help remove the mystery of Internet marketing is often the best way to go. This is the way it is for the novice and the seasoned veteran marketer. Trained and experienced pros understand where and how to get those all important links as well as better techniques to create compelling content.]]

Marketing via the Internet is not about forcing the search engines to focus on your particular website. Instead, it becomes about becoming a relevant source of information which provides good quality content that readers will remain on the site to read. That content must have great SEO techniques applied without overdoing the keywords. Generic content is best because that is what other website owners are looking for to place on their sites. This is what is called natural linking, and the more the better.

As you can see, there isn't anything like a magic formula to making any website visible on the web. It all comes back to providing something of interest for viewers that offers them something they need. Great quality content does not merely work to get the attention of search engine crawlers. It gives viewers what they are searching to keep them coming back for more and telling others about what they have read.




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