The difference between local and standard search is that you are adding a "where" element such as street address, town or postal code to the "what" component like product, keyword or service you're hunting for.
For years these search results have been controlled by national competitors such as massive directories with thousands of pages and non-local firms that spent a lot of money on SEO firms or in house SEO departments. The game has changed and the search engines now wish to feature your local enterprise, your products or services.
Firms without a local presence find it more and more difficult to contend for these valuable search queries. These search questions are now being performed on smart phones or mobile devices by purchasers that are looking at making a purchase at that moment.
Consumers have always been accustomed to finding and purchasing goods locally because they needed to see the goods and touch them or they wished to have future service performed locally. Keep in mind that consumers are now in a position to search out prices on goods online quite easily so you need to make sure that your products are at least in the price range of matching products available online to avoid the "show case effect." The "show case effect" is where clients come into your store to try on a jacket, for instance, and then purchase the product on-line to save cash.
In the sector of local search, Google is dominating with Google Maps but the landscape is continually changing. As well as Bing and Yahoo, many options like Yelp, Foursquare and Merchant Circle are giving consumers what they need, reviews and feedback on local merchants and their products and services. This current and continuing emphasis on Local SEO means now could be the time for your business to focus on a Local SEO technique to help boost your business. Local SEO is less expensive and less time consuming than worldwide SEO and you can achieve good local search results in a fraction of the time it uses to gain results on a global scale in a tough market.
For years these search results have been controlled by national competitors such as massive directories with thousands of pages and non-local firms that spent a lot of money on SEO firms or in house SEO departments. The game has changed and the search engines now wish to feature your local enterprise, your products or services.
Firms without a local presence find it more and more difficult to contend for these valuable search queries. These search questions are now being performed on smart phones or mobile devices by purchasers that are looking at making a purchase at that moment.
Consumers have always been accustomed to finding and purchasing goods locally because they needed to see the goods and touch them or they wished to have future service performed locally. Keep in mind that consumers are now in a position to search out prices on goods online quite easily so you need to make sure that your products are at least in the price range of matching products available online to avoid the "show case effect." The "show case effect" is where clients come into your store to try on a jacket, for instance, and then purchase the product on-line to save cash.
In the sector of local search, Google is dominating with Google Maps but the landscape is continually changing. As well as Bing and Yahoo, many options like Yelp, Foursquare and Merchant Circle are giving consumers what they need, reviews and feedback on local merchants and their products and services. This current and continuing emphasis on Local SEO means now could be the time for your business to focus on a Local SEO technique to help boost your business. Local SEO is less expensive and less time consuming than worldwide SEO and you can achieve good local search results in a fraction of the time it uses to gain results on a global scale in a tough market.
About the Author:
Frank Tibbetts is an SEO expert who has written an on-line SEO course for a Canadian University as well as completed website development work for business clients.
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