As far as web ranking is concerned, content is king. This SEO standard has continued to remain true and effective despite the game-changing policies and standards that search engine companies have implemented the previous year particularly Google.
This is why it is not surprising when Google's next in line move to give user better results has something to do with content. The search engine company is aiming to implement AuthorRank so they can identify authors and check the originality of their works. It isn't a big move as Panda but it can contribute to the rating that is given to a particular web site or page.
The purpose of AuthorRank is to help content publishers get the kind of recognition and rating that they deserve, especially those who diligently write original articles. There are times when the legitimate website gets poor ranking, while the imitator lands on top page of search results. With AuthorRank, alongside Google's preceding updates like PageRank, issues like duplicating content can be addressed properly.
How does Google identify content publishers? Google finally figured out how they can identify authors through Google+ and Google authorship. Authors who want to be indexed need to create an account in Google+ and link their account with their website. Aside from the author's digital signature and byline, the author's profile on Google+ will help promote and protect his identity.
As mentioned earlier, AuthorRank is only a factor that can contribute in the ranking of a web page. But nonetheless it can help the publishers of original content get the rating that they deserve especially when this is properly implemented. But of course web owners and content publishers need to be aware of these updates, or better yet have someone who is expert in SEO to handle this task.
That is not a problem for website owners in Singapore because most SEO Singapore companies are aware of the latest updates in web optimization. In Singapore SEO is taken seriously by web masters and this suggests the competition is tough among SEO companies in the country. This is beneficial to clients because it gives them many excellent service providers to choose from.
This is why it is not surprising when Google's next in line move to give user better results has something to do with content. The search engine company is aiming to implement AuthorRank so they can identify authors and check the originality of their works. It isn't a big move as Panda but it can contribute to the rating that is given to a particular web site or page.
The purpose of AuthorRank is to help content publishers get the kind of recognition and rating that they deserve, especially those who diligently write original articles. There are times when the legitimate website gets poor ranking, while the imitator lands on top page of search results. With AuthorRank, alongside Google's preceding updates like PageRank, issues like duplicating content can be addressed properly.
How does Google identify content publishers? Google finally figured out how they can identify authors through Google+ and Google authorship. Authors who want to be indexed need to create an account in Google+ and link their account with their website. Aside from the author's digital signature and byline, the author's profile on Google+ will help promote and protect his identity.
As mentioned earlier, AuthorRank is only a factor that can contribute in the ranking of a web page. But nonetheless it can help the publishers of original content get the rating that they deserve especially when this is properly implemented. But of course web owners and content publishers need to be aware of these updates, or better yet have someone who is expert in SEO to handle this task.
That is not a problem for website owners in Singapore because most SEO Singapore companies are aware of the latest updates in web optimization. In Singapore SEO is taken seriously by web masters and this suggests the competition is tough among SEO companies in the country. This is beneficial to clients because it gives them many excellent service providers to choose from.
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