If you are upgrading your website or starting out and creating a new site, be sure that the overall plan of your site is based on the best marketing and conversion strategies available today. Best design practices are now supported by empirical evidence. It's important to be aware of the basics. Conversion marketing is a fast moving field supported by science. In other words, hard data backs up theory. Make sure the agency you are working with gives conversion marketing its due when planning your site.
You're site cannot just be beautiful. It can be limiting to work with a design team that only knows design. Knowing the foundations of business are vital. Without an understanding of conversion marketing, there is the potential for a site that misses the mark. You need to ensure that your designer is not treating your website as an outlet for their creativity. Always consider your target audience, the user experience, and your ultimate business goals.
Your website has to sell... in the form of sales, leads, or sign ups. Remember, your website may be viewed by millions of people every month, all of whom will make judgments about your company based on their experience with the site. It can be a scary thought, but an empowering one too. The decision to purchase your product or service, is strongly influenced by their interaction with your company's website.
Web Design Principles
Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. While some designers love dark backgrounds, they can present some real challenges for the user. Smartphones and dark backgrounds are not a great marriage. Take the time to see how your site shows on different screen resolutions and on tablets and smartphones.
Don't jam everything into your site. There is a tendency for people to try to put everything on a single page. People don't surf the web this way. They scan. And they have very short attention spans. You have to keep it simple. Try to limit your goals to just one or two per page. And don't just focus on your homepage. Think of a call to action and your page purpose for every single page.
Your site has to load quickly. Three seconds is really the critical threshold. If you're any longer, people will leave your site. There are a number of free online locations where you can test your site speed to ensure that you are not overloading your page.
The power and influence of video is undeniable. It really is essential to have some form of video at your site. It's no longer optional. Surfers have grown accustomed to viewing video at websites. It increases engagement, time spent at your site, and conversions. And the costs of video for web are inexpensive. You don't need to hire a professional video production company for most of your online video needs. And if you do, don't worry, the costs have come down dramatically. It should also not look like your fifteen year old nephew took the video on your vintage sony camcorder.
Testimonials are social proof and are absolutely necessary for your site. Again, if you can get video testimonials, your conversions will go through the roof. And make sure your testimonials don't look like they were pushed or staged. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.
You're site cannot just be beautiful. It can be limiting to work with a design team that only knows design. Knowing the foundations of business are vital. Without an understanding of conversion marketing, there is the potential for a site that misses the mark. You need to ensure that your designer is not treating your website as an outlet for their creativity. Always consider your target audience, the user experience, and your ultimate business goals.
Your website has to sell... in the form of sales, leads, or sign ups. Remember, your website may be viewed by millions of people every month, all of whom will make judgments about your company based on their experience with the site. It can be a scary thought, but an empowering one too. The decision to purchase your product or service, is strongly influenced by their interaction with your company's website.
Web Design Principles
Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. While some designers love dark backgrounds, they can present some real challenges for the user. Smartphones and dark backgrounds are not a great marriage. Take the time to see how your site shows on different screen resolutions and on tablets and smartphones.
Don't jam everything into your site. There is a tendency for people to try to put everything on a single page. People don't surf the web this way. They scan. And they have very short attention spans. You have to keep it simple. Try to limit your goals to just one or two per page. And don't just focus on your homepage. Think of a call to action and your page purpose for every single page.
Your site has to load quickly. Three seconds is really the critical threshold. If you're any longer, people will leave your site. There are a number of free online locations where you can test your site speed to ensure that you are not overloading your page.
The power and influence of video is undeniable. It really is essential to have some form of video at your site. It's no longer optional. Surfers have grown accustomed to viewing video at websites. It increases engagement, time spent at your site, and conversions. And the costs of video for web are inexpensive. You don't need to hire a professional video production company for most of your online video needs. And if you do, don't worry, the costs have come down dramatically. It should also not look like your fifteen year old nephew took the video on your vintage sony camcorder.
Testimonials are social proof and are absolutely necessary for your site. Again, if you can get video testimonials, your conversions will go through the roof. And make sure your testimonials don't look like they were pushed or staged. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.
About the Author:
We are a full service design studio offering Vancouver web design. We offer the best in web design, branding and creative marketing strategies. Our SEO Vancouver services canhelp your site climb the rankings in Google, Bing, and Yahoo.
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