Has someone told you that you need to start doing SEO for your website? Has a fast talking SEO guy promised you the moon and told you that search engine optimization is an investment that will pay you back with boatloads of customers? While it might sound tempting and almost too good to be true, you want to be sure that you're making the right decision. You could use the added business but is it work investing a good portion of your advertising budget in his services?
Most SEO companies might tell you that they can't guarantee anything an that search engines can be fickle at times. This is the truth. Search engine algorithms change multiple times a day and it can be nerve racking to watch your website bounce around from page to page. It can actually become a type of addiction as you watch your website climb in the rankings and then plummet to the depths of search engine hell only to arise again higher than it was before. You will feel great when your site is on top and want to fire your SEO guy when your site slips. But will all this stress be worth it in the end and can SEO help your business? That's the bottom line.
Only you can answer this question and it's a pretty easy question to answer once you take a look at the numbers. A top spot for a search engine query can get you 70 to 80 percent of the traffic from people searching for a particular keyword. In general, you might hope to get a 25 to 30 percent conversion rate which might be people calling you on the phone or visiting your business. How much is one customer worth to you over a lifetime? If you do the math and take a look at how many customers you might be able to bring into your business over a month and then subtract the cost of SEO services then you have your answer.
These are very basic and simple calculations. It's very important to remove the emotions from this decision and understand that it might be very cool to see your website on page one for a certain search term, don't let your vanity make this decision for you. Don't let someone pump up the hype and push you emotionally into something that isn't good for your business. Do the math and make the decision.
The easiest way to understand this form of advertising is to look at it as any other form of advertising. There will always be many variables to consider such as how hungry your target audience is, whether your product or service is seasonal and the lifetime value of your customer. Looking at ways to increase conversions and building loyalty are just a couple of ways to further leverage the power of advertising on the internet but in the end it's no different than any other form of advertising.
These days, search engines have replaced telephone books and newspapers as the place where people look for information when they are looking to make a purchase or find a service provider. You will simply be leveraging the search engines results by making your website appear more attractive to search engines using many different techniques. That is, your SEO service provider will be doing this work for you.
If you've done the math and you can see the benefit of search engine optimization, start looking for someone you can work with. Find someone that you can trust who is willing to put their name and reputation on the line. Find someone that truly wants to help you and your business and who is interested in learning about your business and building a life long relationship with you. Trust your gut and go with the SEO services provider that is easy to work with and who appears to know his or her stuff.
Most SEO companies might tell you that they can't guarantee anything an that search engines can be fickle at times. This is the truth. Search engine algorithms change multiple times a day and it can be nerve racking to watch your website bounce around from page to page. It can actually become a type of addiction as you watch your website climb in the rankings and then plummet to the depths of search engine hell only to arise again higher than it was before. You will feel great when your site is on top and want to fire your SEO guy when your site slips. But will all this stress be worth it in the end and can SEO help your business? That's the bottom line.
Only you can answer this question and it's a pretty easy question to answer once you take a look at the numbers. A top spot for a search engine query can get you 70 to 80 percent of the traffic from people searching for a particular keyword. In general, you might hope to get a 25 to 30 percent conversion rate which might be people calling you on the phone or visiting your business. How much is one customer worth to you over a lifetime? If you do the math and take a look at how many customers you might be able to bring into your business over a month and then subtract the cost of SEO services then you have your answer.
These are very basic and simple calculations. It's very important to remove the emotions from this decision and understand that it might be very cool to see your website on page one for a certain search term, don't let your vanity make this decision for you. Don't let someone pump up the hype and push you emotionally into something that isn't good for your business. Do the math and make the decision.
The easiest way to understand this form of advertising is to look at it as any other form of advertising. There will always be many variables to consider such as how hungry your target audience is, whether your product or service is seasonal and the lifetime value of your customer. Looking at ways to increase conversions and building loyalty are just a couple of ways to further leverage the power of advertising on the internet but in the end it's no different than any other form of advertising.
These days, search engines have replaced telephone books and newspapers as the place where people look for information when they are looking to make a purchase or find a service provider. You will simply be leveraging the search engines results by making your website appear more attractive to search engines using many different techniques. That is, your SEO service provider will be doing this work for you.
If you've done the math and you can see the benefit of search engine optimization, start looking for someone you can work with. Find someone that you can trust who is willing to put their name and reputation on the line. Find someone that truly wants to help you and your business and who is interested in learning about your business and building a life long relationship with you. Trust your gut and go with the SEO services provider that is easy to work with and who appears to know his or her stuff.
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