vendredi 16 novembre 2012

Webmarketing System - Solution For Our Times!

By Frank Coy


I entered today's high-tech webmarketing world from a tradition of hammer-and-chisel problem solvers where I cut my teeth implementing tedious, painstaking models aimed at uncovering the root causes of such things as turnover, poor morale, poor quality production and overall low productivity where the cost of business far exceeded profits. Trust me, back in the day, doing this kind of work was like pulling teeth (without anesthesia!) to get qualified, experienced experts to admit that their problems may be more system-rooted rather than the result of any personal deficiency.

No matter what the reason or rationale, people back then generally took my communications, analysis and recommendations personally. They became defensive, even outright hostile toward my well-intended efforts at help them improve and succeed. In one case, a million-dollar annual income-earning partner left the firm in complete disgust! Are we having fun yet?

Today, I'm sure you'll agree that things are much different. Affordable search engine optimization has merged with the information technology and formed the very cornerstone of every day life in America and around the world. Webmarketing and webconsulting is no longer a foreign idea to be rejected at any cost. The internet is here to stay! Thanks to global technology, the world is now fully wired and rendered virtually flat. Despite all these advances in globalized technology, however, the very same systemic problems abound. Is history repeating itself?

MLM Industry experts today consistently report that as much as 97% of all online marketing agencies and individuals fail to make the mark. Both offline and online webmarketers utilize the very same practices and assumptions that got them into trouble in the first place. Why the insanity? Maybe Einstein said it best when he defined insanity as, "Doing the same thing over and over again, expecting different results."

Are we MLM and network marketers that thick-headed and stupid! I don't think so. What is abundantly clear, however, is that a high percentage of high-energy and motivated newbees to the industry continued to receive coaching from experienced webmarketing experts using outdated methods such as cold-calling, home and hotel meetings, high-powered motivational speakers and presenters and tons of worn out motivational cliches. It's time to get real. We may be dumb, but we're certainly not stupid! The solution is clear: What got us to here is no longer getting us to there!

Face it, cold-calling, no-show home and hotel meetings, flashy cars and lively personalities armed with worn out motivational pitches and cliches just won't cut it anymore. MLM and network marketers are fed up with all this wasteful market seduction. Not to mention, the time and up-front cost! It's time to move on!

It's time now to move steadily and confidently into the future using webmarketing strategies proven to uncover hidden opportunities and staggering results heretofore never before experienced . . . except by the rare few! The time has come to swim away from the side of the pool and head out to the deep waters where vast opportunities silently await you.




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